Bounce rate drops by 53% with revamped navigation and UX
Formula 1. ZZ Top. Moto GP. Wu Tang. Take your pick of the best motorsports and entertainment options at Circuit of the Americas—located in beautiful Austin, Texas. It’s been ten years now since their winding race track was laid, which means it was time for their website to match the extreme growth they’ve seen over the years. GLIDE partnered with CotA to spearhead a complete site redesign and build. What a thrill.
Speed and Delivery
This project kicked off a little over six months before the 2022 Formula 1 Aramco United States Grand Prix was coming to Circuit of the Americas. That meant the pressure was on to get a new site designed, developed, quality assured, and most importantly, selling tickets, well ahead of the big weekend. Month after month we hit our milestones and are pleased to announce a successful launch a full 30 days before the race! Start your engines.
